ID : 150
Date : March 2020
Industry : Healthcare and Medical

This report making purchases can be stressful, especially when the products are complex or expensive. Buyers expect brands to not only understand their concerns, but address them in a way that provides value along each step of the decision-making process. Factor in the different channels, devices, and interactions a customer will have along the way, and marketers are quickly faced with a near impossible task.


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