Blogging has become one of the most important aspects of a business as it provides all the useful information to inform the buyers that would be very helpful to improve the credibility of the company. Most of the companies reported positively with an increase in the ROI in their inbound marketing efforts. By making your blogs SEO-friendly you can increase the visitors and conversions of your brand.
Now let us first know what SEO is. SEO stands for Search Engine Optimization helps in improving the rank of your blog on a search engine’s result page. This tactic involves common keywords that make use of web search when you use search engines.
Here are a few SEO practices that could be used for Blog traffic and conversions –
- Choose the right keywords – The most important aspect of SEO is the keywords on which it relies. The user basically types in words or a series of words into the search engine that is relatable to the topic and then the search engine lists the top results that are most relevant to it.
- Optimize your title – It is very important to create a headline that is compelling and attracts users. The headline needs to be short so that it could in the search engine page. To increase the relevancy of the blog, you need to incorporate top keywords and phrases.
- Original Content – Content should be useful that provides information and most importantly it should be original. Nobody would like to read blogs that contain the same content. Using subheadings in the blog would help to break your copy and also search engines scan and index your post appropriately.
- Include relevant images – Blog posts that include images are more popular than others and the most important part is that images help in breaking copy and making blogs easier to remember as people remember them more with the help of images.
Engage your customers with the help of blogs and try to reap the benefits of organic traffic instead of paid ads.