Customer Centricity in Action 7 ways to Put Customers First

Getting input from customers should be a requirement for customercentric initiatives—but not all methods of collecting customer feedback are created equal. A vast majority of the professionals we talked to are using customer feedback surveys, which are a great way to get candid feedback without requiring a lot of effort from your customers to participate.

Getting input from customers should be a requirement for customercentric initiatives—but not all methods of collecting customer feedback are created equal. A vast majority of the professionals we talked to are using customer feedback surveys, which are a great way to get candid feedback without requiring a lot of effort from your customers to participate. Customer interviews (51%) and social listening (39%) are also useful ways to collect feedback manually. But use caution—relying on anecdotal feedback from a handful of clients alone can be problematic, particularly if it’s given a disproportionate level of significance.



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