Demandbase, the business that helps B2B companies reach their revenue targets, has confirmed recently the introduction of Demandbase Intent, which can now be used outside of the Demandbase One platform. Demandbase is a Smarter GTM company. Along with other Demandbase B2B datasets like technographic and company firmographics, Demandbase Intent enables businesses to integrate fast and reliable purchase signals into predictive models, data warehouses, and analytics. With more than 375,000 keywords sourced from more than 18 billion signals per day, Demandbase Intent is one of the most extensive and adaptable B2B intent data sets available, providing businesses with the insight they need to achieve their revenue targets with fewer resources, by targeting accounts that are most likely to make a purchase.
According to Jackie Palmer, V.P. of product & industry marketing at Demandbase, “our intent takes several sources into consideration, producing a significantly stronger and more accurate signal than others in the field.” “To better understand buyers’ intentions and navigate the anonymous purchasing experience, data scientists, corporate strategists, and sales and marketing analytics experts may use Demandbase Intent to construct and enhance their predictive models. As they become more adept at seeing patterns, trends, and opportunities, they will be better able to prioritize accounts and obtain a more nuanced understanding of their income potential.”
The keyword data granularity that makes Demandbase Intent unique is what lets clients detect buyer intent signals in particular sectors, for specific competitors’ services, or to follow the intent of a single partner. In contrast to other intent suppliers, who restrict their clients to a restricted, preset list of subjects, we supply over 500 billion monthly intent signals created from a variety of approaches, and customers may add new keywords at the account level to match their requirements. Customers of Demandbase may then immediately incorporate the acquired intent data into other systems, such as data lakes, data warehouses, and business intelligence platforms.
Demandbase Intent is valuable to companies who already have intent data from other sources because it complements existing data to create a wider and richer signal. This is another area in which Demandbase Intent excels. To paraphrase what Bryant Pulecio, director of web and digital strategy at Deep Instinct, has to say about it: “We are strong supporters of making use of any and all possible intent signals that we can get our hands on. I believe that we draw from a total of ten distinct sources, one of which is Demandbase. Some kinds of purpose are better suited for the beginning of the sales funnel, whilst others are better suited for the middle or the end, and one of them is highly industry-specific. When we use all of these different sources, we obtain the clearest picture possible of the account and where it is in the buyer journey, which helps us determine whom we should target as potential customers. It has a really positive impact on our intelligence.”
