Rhone, a premium performance lifestyle brand, has chosen Amperity as the crucial basis to maximize the value of its omnichannel customer data and provide individualized customer experiences, according to Amperity, the leading enterprise customer data platform (CDP) for consumer companies.
These days, consumers want a seamless and individualized experience across all of their digital and non-digital interactions with a company. Rhone is using Amperity’s AI-driven technology to intelligently connect its one-of-a-kind physical stores with online purchasing. As Rhone gets ready for a post-cookie, privacy-first future, the insights Amperity brings are invaluable.
According to Morris Esses, Rhone’s head of customer relationship management and retention, “Rhone clothes our consumers for an active life lived on their terms,” and the company aims to provide customers with the same individualized experience whether they shop in-store or online. “Amperity gives us the fundamental foundation we need to knit together our customer data, broaden and deepen the meaningful relationships we’ve made with clients, and enable individualized experiences at scale.”
With Amperity, Rhone can activate data from many touchpoints, including pre-purchase research, in-store interactions, and post-purchase support, to build comprehensive client profiles. So that the departments that depend on it most may provide unique and relevant experiences for their customers, data is cleansed, linked, and shared via the customer data platform. In an unstable economic climate, Rhone is putting a premium on acquiring and keeping its best consumers, and Amperity is helping them do just that.
According to Amperity CEO Barry Padgett, “first-party data has never been more critical to a brand’s business for recruiting new consumers, but, importantly, maintaining current ones.” To increase brand loyalty, companies must provide a positive customer experience no matter where their customers are making purchases. Rhone may personalize their interactions with each consumer and boost sales with the help of Amperity’s consolidated customer profiles.
