In a U.S. press release issued on June 15, 2023, the AI Visibility Overview is a new analytics tool that will be released on June 29, 2023 by website building site company Wix.com Ltd. (NASDAQ: WIX). The tool is designed to offer an enterprise, performing a task, a first-of-its-kind high-level view of its presence and performance across numerous generative AI search engines including ChatGPT, Gemini, Claude and Perplexity.
Such an innovative functionality will allow its user to monitor the frequency of citations of their brand by AI tools, the value of their emotional character, other chatbots, and AI tools, and the level of traffic received due to the introduction of AI tools. The announcement will be a step change in how businesses implement online visibility going beyond traditional SEO to what Wix describes as Generative Engine Optimization (GEO).
The Rise of Generative Search and the Need for Visibility
The modern digital environment sees an increasing number of users seeking AI-powered assistants and chat-based search engines to answer their questions, get some recommendations, and find products they need. This has led to the brand presence in these platforms as a new frontier to digital marketers.
Doreen Weissfelner, Head of Wix Analytics said: We have now reached an age of generative search. “AI Visibility Overview provides an effective, transparent capability that allows businesses to find, understand, and act on their brand mentions within AI answers and enables them to develop a presence in this new ecosystem.”
The users of the AI Visibility Overview Tool also find power in it.
The AI Visibility Overview offered by Wix is part of its analytics solution and possesses a variety of strong features as the following:
- Citation Tracking Across AI Platforms
The users can know the ranking of the frequency with which the user falls on how many times their site has been used in answers that AI considers in answering pertinent questions on other major platforms like ChatGPT on OpenAI, Gemini by Google, Claude by Anthropic and in Perplexity.
- Sentiment Analysis
The tool evaluates whether the citations of AI responses are positive, negative or neutral, which enables businesses to comprehend how the brand is represented.
- Competitor Benchmarking
The consumers will be able to compare the AI visibility and number of citations they use with the companies they choose to compare with, providing them with strategic measures of brand performance in their sector.
- Traffic Attribution
Wix would give an indication of how much traffic its AI sources are driving to a users site which aids in quantifying the worth of generative engine exposure.
- Custom Query Management
Businesses have the flexibility to personalize and control the nature of queries through which they wish to determine the effectiveness of their brand visibility and this helps them to ensure that the insights on performance are constantly hinged on the core purpose of their business entity.
LLMs.txt for E-Commerce Optimization
The company has also introduced LLMs.txt, a new protocol which will streamline sharing the structured product data with large language models (LLMs) to its premium e-commerce customers. With this feature online shops are able to feed proper and detailed product data into AI systems which increase their likelihood of being captured into any relevant product searches and recommendations.
Availability and Rollout
Where exactly the future of SEO is headed to at this point The company secured that further language support will be added in the further stages.
Implications for the Future of SEO
This particular tool is also an indicator of the larger trend in the industry to optimize towards generative AI models as opposed to considering only traditional search engine optimization strategies.
Leading analysts in the industry report that Wix is the first large-scale content management system (CMS) to develop native end-to-end generative engine analytics-the new benchmark by which brands assess online performance with AI.
Weissfelner continued, “Businesses must not only understand whether or not they rank in search engines but whether they are being recommended by AI.” This will enable them to do exactly that using this tool.
Conclusion
With AI tools ever changing user experience in terms of search and interaction with content, Wix AI Visibility Overview grants companies the visibility, insights and tools they need to evolve and succeed in this new landscape. By connecting the dots between websites and the content that is generated by AI, Wix will ensure that its users can stay competitive and be found in the digital realm that is becoming more dynamic every day.
