Blue is a lender with a focus on technology that has so far provided more than 260,000 consumers with cutting-edge motor loan options. Utilizing the Zinia Decision Intelligence AI platform, Blue will strengthen its internal AI and machine learning capabilities in order to further push for optimal decisioning for customers across its business, from Underwriting to Operations, boosting business returns and further enhancing the customer experience throughout its processes.
Using AI decision intelligence, Zinia enables businesses to maximize their financial results. The company’s cloud-hosted platform, which houses potent AI algorithms beneath a very simple user interface, is made for businesses to create AI models that are directly tied to business goals, from pricing optimization and sales growth to the development of operational strategy. The Human-centric Zinia platform enables data teams to quickly go from data to the best decisions.
Tamsin Harriman, Director of Analytics at Blue, commented: “Blue has been revolutionizing the used car market by applying tech, data, and analytics to deliver high levels of acceptances across the risk spectrum, fast decisioning and high levels of convenience. Our Data Science initiatives have been at the center of the digital transformation of the business. By partnering with Zinia, we can further scale Decision Intelligence AI, using the latest data and AI technology available to render hyper-personalized and truly customer-centric solutions.”
Aashutosh Mishra, Co-Founder and CEO, Zinia, added: “Zinia’s new approach is effective for anybody who wants to use AI to improve processes, grow sales, enhance customer experiences or optimize decision-making, but not lose sight of how AI is generating insights. Our Decision Intelligence platform allows for a Human-in-the-loop approach with varying degrees of reliance on AI models, which is required for different use cases in the Financial Services industry. We are excited to be partnering with Blue to support their internal teams with our multi-award winning AI platform, which allows a no-code approach to build and use the most advanced AI models leading to faster and better decisions across the business.”
