Cresta expands its team by adding marketing and business development veterans

Cresta, the leading provider of real-time information for the contact center, today announced that it has strengthened its executive team with Scott Kolman as Head of Marketing and Adam Walton as VP of Business Development. Kolman will drive global marketing strategy and execution as Cresta continues to expand internationally, and Walton will expand Cresta’s partner program and lead new business and customer success initiatives.
“Scott and Adam bring decades of customer engagement experience to Cresta at a critical time for our company,” said Zayd Enam, CEO of Cresta. “Both executives have extensive backgrounds in the contact center industry and a proven track record of scaling high-growth organizations. They will play a critical role as we continue to develop the best contact center AI solution on the market, empowering agents and managers alike to be superhuman.”
The contact center software industry is expected to reach a market size of $165 billion by 2030 as companies increasingly equip their contact centers with technology to make their agents significantly more effective. As a leader in conversational intelligence, Cresta continues to expand its leadership team as it expands globally.
“Cresta and its innovative AI solutions are transforming the way contact center agents and managers work,” said Scott Kolman, director of marketing at Cresta. “Effective, high-performing contact centers are critical to the success and reputation of modern businesses and have a tremendous impact on agent and manager productivity. Working with the leadership team, my goal is to introduce our AI platform for contact centers to more brands around the world and help businesses significantly improve revenue growth, operational efficiency and effectiveness, and customer satisfaction.”
“The contact center industry has never been more important or influential as companies recognize the transformative effect technologies like AI can have on their bottom line,” said Adam Walton, VP of Business Development. “Modern contact centers are evolving at lightning speed, and Cresta has tremendous momentum in this space. I look forward to driving the company’s growth by helping more companies and partners leverage Cresta’s breakthrough solutions.”