Glia, the leader in Digital Customer Service (DCS), today announced the successful launch of a Credit Union Service Organization, or CUSO, focused on member service solutions. Glia selected a diverse grouping of its Credit Union clients to invest and become part of an advisory committee. Customer investment and the creation of CUSO follows significant momentum in the industry as Glia surpasses 250 credit union customers.
Some of the credit unions that have invested in Glia are: Bank-Fund Staff Federal Credit Union (BFSFCU), First Technology Federal Credit Union, Harvard University Employees Credit Union, SkyOne Federal Credit Union, and Unitus Community Credit Union.
First Technology Federal Credit Union, with $17.9 billion in assets under management, uses Glia’s DCS platform to provide live and automated digital support to its members. Mike Upton, First Tech FCU’s Chief Digital Officer, commented, “Glia helps us closely align with our members’ digital-first lifestyles while driving new efficiencies for our credit union. The partnership has been extremely successful and we are delighted to extend our commitment further by investing in the future of Glia.”
Glia enables a seamless digital-first member experience across all channels – SMS, chat, voice and video – without disrupting the digital connection. The company’s technology balances the use of AI to automate member interactions with critical human touch. With Glia, credit unions maintain continuity by meeting and retaining members online.
A Glia customer since 2020, Unitus Community Credit Union provides members with digital options and virtual branch experiences that have resulted in high member satisfaction rates. David Fehrer, Unitus Executive Vice President, added, “We were impressed by Glia’s innovative digital-first solutions and deep understanding of the credit union industry. This has accelerated the successful delivery of on-screen solutions to our members. We strongly believe in Glia’s CU-focused approach and look forward to working more closely together through our investment.”
“As a credit union services organization, we firmly believe in the value of credit unions and are proud to strengthen our collaboration within the community to provide technology that enables frictionless, personalized member support across the digital realm,” said Dan Michaeli, CEO and Co -Founder of Glia. “This investment is an additional vote of confidence from our customers and we look forward to deepening our relationships with these credit unions, as well as others across the board.”
