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Intel’s New CEO Considers Major Shift in Chip-Making Strategy

by Oliver
July 28, 2025
Intel’s New CEO Considers Major Shift in Chip-Making Strategy
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In a gambler-like swing that may largely transform the future of chip making in America, the new Intel chief executive officer, Lip Bu Tan, is said to be doing an about turn on the major investment the company had on its 18A chip process, instead opting to advance and market its 14A technology. This strong move can mean a huge write-down and might be an indication that Intel is once again ready to take on the giants such as TSMC.

So, What Is the Change?

  • Stop Promoting 18A: Intel could abandon selling the long costly 18A process to third party customers.
  • Shift Resources to 14A: The next node, the 14A, might be positioned at the centre of the foundry business at Intel and the company is likely to target big name customers at the top like Apple or Nvidia.
  • Still Meet Existing Commitments: Intel will still continue to use 18A in its in-house production, the Panther Lake, and stick to in progress orders Amazon and Microsoft.

This turnaround move is likely to involve takes a write-off of hundreds of millions or even billions of dollars, it will be hard but it may be a necessary one.

Why Now?

  1. Underwhelming 18A Interest
    Although heavily invested in earlier, 18A has not drawn much outside demand, whereas TSMC has its N2 (2nm)-process on track.
  2. Cost & Competitive Pressure
    Intel has already recorded its first full-year loss since 1986, the equivalent of almost 19 billion dollars in 2024, meaning the company was forced to look elsewhere and reduce expenses, as well as reallocate funds.
  3. Ambitious Next-Gen Strategy
    Tan said he could give technological benefits using 14A and be able to reclaim market share in TSMC with regards to high-volume customers in the area of AI and computing.

What Happens Next?

  1. Board Review Soon: A review of 18A is on the agenda of Intel board discussions that can be held within a matter of weeks with a decision anticipated in the fall.
  2. Panther Lake Launch: Intel plans to produce Panther Lake chips internally through 18A and is expected to achieve a mass production later in the year 2025.
  3. 14A Roll-Out Plan: Intel’s 14A process is being designed in the direction of attracting big clients specifically, because the timing and mainly performance is an unknown factor.

Leadership and Moves Organizational

Immediately after coming to power in March 2025, Tan struck usually to streamline senior leadership strata and reform the middle level management, as this marked the beginning of the efficiency and speed-oriented era.

The importance of why It Matters

  1. Strategic Reset: A bold step into 14A will awaken Intel foundries after almost a decade of losing ground to TSMC in terms of manufacturing capability.
  2. Attracting Big Clients: Winning Big Customers Such as, Apple and Nvidia will be vital to win back credibility of the foundry.
  3. Industry Impact: With its capabilities to switch up its technology roadmap, Intel will influence the U.S. future competence of advanced semiconductor production.

Final Thoughts

The question that Lip Bu Tan is considering to stop the 18A technology of Intel is a huge landmark. He has so much gone in and out of it that he is gambling a couple of billions on the 14A to restore the manufacturing glory and fetch international clients. A fall ruling may decide how fast Intel catches up or stays in the slow lane of leadership.

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