Over the past 12 months, Nexelus has introduced major improvements to its cloud-based operating platform. This includes Media Optimization and enhancements to the AP workflow automation product apworks.ai.
Media Optimization
Agency media teams routinely spend significant time and effort maintaining various platforms/systems to cope with underspending and changes in execution strategy. This includes porting or moving spending from one provider to another or across different channels to ensure maximum performance and effectiveness.
Nexelus has introduced a new media optimization feature to make this process more efficient. This tool assists the user in a wizard-driven approach in transferring or moving expenses between different vendors and channels, either using a calendar view or editing underlying placement details. Robust integration with the digital media ecosystem makes managing spending across various ad tech platforms much easier with a single interface.
AP Workflow Automation – apworks.ai
apworks.ai addresses the manual practice and high cost of accounts payable by using artificial intelligence and machine learning technology to automate and simplify the accounts payable process for operations and finance teams.
Released in Q4 2021, this add-on product has been improved several times based on the initial acquisition, notably by a major media management agency. Based on Amazon’s tech stack, apworks.ai enables the processing of all types of media, production and overhead supplier invoices with little to no human interaction. An easy-to-use dashboard guides users through the invoice lifecycle, providing seamless invoice routing and approval.
