Opera, one of the world’s largest browser developers, today announced the upcoming integration of AI-generated content services (AIGC) into its PC and mobile browsers. Opera is also taking steps to expand its existing AI program to AIGC for its browser, news, and gaming products through proprietary solutions and new and existing partnerships.
New AI-based services are changing both the capabilities of products and what users expect from them. Interest in AI services has surged, with ChatGPT recently surpassing 100 million users in record time. Opera’s forthcoming AI integration follows the browser’s track record of giving users direct access to the web’s most demanded platforms such as TikTok, Telegram, and WhatsApp.
“For more than 25 years of our company history, we have always been at the forefront of browser innovation. Whether we’re inventing browser tabs or giving our users built-in access to generative AI tools, we’re always pushing the boundaries of what’s possible on the web,” said Song Lin, co-CEO of Opera. “After mass interest in generative AI tools, believe we think now is the time for browsers to step up and become the gateway to an AI-powered web.”
“We see the rise of generative intelligence as the dawn of a new future where consumer app developers like Opera can build experiences on top of AI-powered platforms. We’re excited about the rapid adoption of developer programs for solutions such as Google Bard, and are beginning to build and introduce new web browsing experiences that seemed impossible not too long ago,” added Per Wetterdal, Head of Strategic Partnerships and AI Ecosystem, added.
Augmenting the browsing experience with AI
Opera plans to add popular AI-generated content services to the browser sidebar. In addition, the company is also working to enhance the browsing experience with new features that will interact with these new Generative AI-based features. One of the first features to test is a new “Condense” button in the address bar, which can use AI to create short summaries of any webpage or article.
Users of the web are constantly being inundated with amounts of content that are impossible for us to process. As generative AI helps us create written materials faster, there will only be more content. In addition to giving its users access to AI services like ChatGPT, Opera decided to look at this possibility from a different angle and build an AI solution that filters all content and aggregates it in a way that is relevant to users.
“Oper believes that we stand on the brink of a new era of creativity on the web with the emerging AI solutions for text, image, and audio generation, as well as in myriad other forms. That’s why we’re redesigning the browser to enable our users to unlock all of these resources and unleash their full potential in the best possible way,” said Krystian Kolondra, EVP of PC Browsers and Gaming at Opera.
