Samaaro is a business-to-business (B2B) event marketing software platform that has just closed a seed fundraising round headed by SucSEED Indovation Fund and including contributions from the Silver Needle Ventures Fund, the Chennai Angels, the Lead Angels, and other notable angel investors.
Samaaro is a platform for event marketing that helps business-to-business (B2B) marketers and event professionals to enhance their company development and return on investment (ROI) when participating in or producing events.
With this technology, B2B organizations can easily generate leads during events while also providing guests with a memorable brand experience. Those searching for a complete platform to enhance the event experience, increase consumer interaction, broaden the leads funnel, and maximize return on investment through event marketing may find the platform valuable.
Samaaro’s founder and CEO, Purnank Prakash, stated that 5 million companies exhibit and sponsor events each year all around the world. However, one of the biggest difficulties for these event marketers continues to be getting qualified leads and precisely calculating ROI. Samaaro differentiates itself from the competition by maximizing lead generation and, unlike conventional virtual or hybrid solutions, optimizing the sales funnel for these organizations.
He elaborated, “Since its launch in June 2020, Samaaro has been used by more than a thousand well-known companies throughout the world, including Salesforce, Queen’s University, and Informa Markets. We’ve welcomed 1 million visitors from 150 countries over the past two years, and our income has increased by 300% year over year.
According to Vikrant Varshney, co-founder and managing partner of SucSEED Indovation Fund, “the worldwide MICE market is presently valued at over a trillion dollars and increasing at a CAGR of over 13%.” Samaaro’s strategy for delivering its value, which leverages technology and the current global potential, positions it to be a market leader. We are thrilled to support Samaaro’s development story as they have amassed a sizable customer base of 1000+ businesses on their platform, including Salesforce, Huawei, AWS, and Qualcomm among others.
