Lee Enterprises, Inc.’s SaaS branch, formerly known as TownNews, is now known as BLOX Digital. BLOX Digital also introduced an updated and enlarged vision to enable content creators in all sectors to reach a global audience at scale and innovate continuously to realize their commercial objectives.
BLOX Digital’s name indicates its namesake software as a service (SaaS) product, BLOX CMS, which is used by a dominant 26 percent of the news content management industry. When it comes to implementing effective digital growth strategies, media companies rely on BLOX Digital to supply the essential components: technology solutions, services, and guidance. These elements work together to increase media companies’ ability to generate new revenue, reach more people, and keep their existing audience engaged.
BLOX Digital CEO Brad Ward: “We have expanded significantly and successfully for over 35 years, and now, our premier technology powers more than 2,000 news sites boasting 6.8 billion yearly visits, two million paid members and six million email subscribers.” “Today’s content creators want a reliable collaborator to assist them in their continuing digital transformations, particularly in the areas of cutting-edge video and app content management and Over-the-Top advertising solutions. When it comes to these kinds of services, local news outlets already know and trust BLOX Digital. By launching under a new name and continuing to invest in technology, BLOX Digital will be able to expand into new areas and provide an even better service to its current clientele.
BLOX Digital is putting a lot of resources into the new brand identity to boost long-term growth and the quality of its service to customers. BLOX Digital will use the depth and breadth of its technology to enter new B2B verticals and foreign markets, enabling it to assist a larger number of content creators and so shaping the future of the media industry.
According to Kevin Mowbray, CEO of Lee Enterprises, “BLOX Digital’s quick growth and innovation has been and will continue to be a crucial pillar of Lee’s digital growth strategy.” As part of “executing our enterprise-wide digital transformation and enhancing value for customers, subscribers, and Lee shareholders,” “supporting the development and modernisation of BLOX Digital is a priority for Lee.”.
