Organic traffic is of no use if those web visitors do not convert into paying customers. Creating great content is necessary but it is important for you to realize that the actual goal is for the readers to act. There are marketers who lack a structured approach to optimization. The missing link here is CRO which stands for this Conversion Rate Optimization. A CRO is more than the standard practices that every marketer knows. Call-to-action, important information, and making a clear offer on your landing page, are all great tactics but every decently marketed company is using them. To do all of this, you need a CRO strategy that is genuine to customers and stands out from the customers.
Here are 5 tactics that could help you to optimize the conversion rate of your website –
Message matching – Message matching is very crucial for website conversion rate optimization. Aligning the web pages of your website with the other content channels of your company is known as message marketing. This is important because the components build the digital version of your brand personality.
Micro-commitments – Gaining commitments from people incrementally, rather than expecting them to go from the web visitor to paying customers in a single step. This way, you can encourage more interaction without pushing a purchase the right way.
Exit Pop-ups – Pop-ups are a source that can help you grab the attention of people and direct them to a specific user, but the effective use of them is not made very often. Two things to be kept in mind here are timing and offer.
Lead magnets – High-valued assets that are offered in exchange for a person’s contact information are known as lead magnets. These help people solve a specific problem, develop a skill, or accomplish something that is directly applicable to their job. These are effective conversion rate optimization tools that offer something of real value to your potential customers and they do it for free.
The fear of missing out – Including this in the strategy of conversion rate optimization helps you know how valuable the products and services are by using reverse psychology which can create the fear of missing out.
The base of every strategy is content. Content marketing is one of the most valuable forms that can generate leads. Adding content marketing would add great value to your business.