Presently, mobile marketing is the biggest part of the digital marketing industry. This industry has grown a lot and it has become almost impossible for marketers to achieve their marketing goals using mobile marketing. According to research, more than 70% of the traffic is gained through mobile marketing. Mobile marketing is dependent on the behaviour of the users. Today, improving mobile marketing has become a necessity for marketers, and knowing all the latest trends is important.
So here are a few mobile marketing tips that should be followed by marketers today to improve their business –
- 5G to dominate the industry – 5G is the healthiest trend currently and will rise in the coming years. Those days are far gone when people kept using 2G, 3G, and 4G technology for fast connections. This new internet connection is around 400 times faster than the 4G connection. 5G would help you to create richer and more splendid experiences.
- More payment options – More than 50% of people have started using mobile wallet apps. Therefore, marketers need to go with the trending method or technology for payments, which will benefit both consumers and marketers as well. It is a very process as compared to cards etc. and you can make more than a single payment at once.
- Importance of chatbots on social media – Today, most of the population spends time on different social media platforms like Facebook, What’s app, n Instagram, etc. Marketers need to look at the prospects and take advantage of them. They need to introduce chatbots to these apps and it will help in giving more information to them in an accurate manner.
- Power of social media – Social media has become a huge part of digital marketing for years. And this keeps on growing every single day. Social media has its own advertising platform and the majority of customers purchase products through it. Thus, Social media has become one of the most powerful trends today.
- Video Marketing – Last but not least video marketing Today, people prefer to watch video content more than written content. Videos are quite successful in attracting users and many companies today use such videos that have unique content.
Mobile marketing has become one of the most significant ways to market your product today and not using this trend can be of great loss to your business.