Like the overwhelming power of a black hole, mobile devices are taking up more and more time. No wonder the time spent on smartphones and tablets continues to grow, which is not surprising with endlessly scrolling social media apps, responsive mobile websites with well-crafted visual content, and web conferencing platforms that can engage participants for hours.
According to the latest report, mobile users were spending more than three hours a day on their phones in 2020, an increase of 28% compared to 2018, and could add another eleven minutes by 2022.
Hence, let’s look at the best practices to follow for effective mobile content marketing:
- Improving Readability-
Since mobile viewers have so many options at their fingertips, it’s wise to make your content as direct and readable as possible using: 4,444 short sentences and paragraphs. ‘Above the fold’ mentality tab with body content at the top of the page. Summary clauses that help with the above. Statistical data that can be easily viewed and also evaluated authoritatively.
Introduce a similar “mobility first” mentality to your emails, which are more likely to open on a mobile device than on a desktop computer. Concise headlines, clear calls to action, helpful links, and a design optimized for phone screens are all important here.
- Focus on Mobile SEO-
SEO and readability aren’t always best friends. But balancing them is still possible. In particular, take a look at:
- Use keywords as naturally as possible without wasting words.
- Tabbed content that can improve SEO without adding too much text when viewed on mobile devices.
- Folding accordion menus that serve the same purpose to compress content and save page space without compromising SEO.
- A responsive website design that allows a single URL to be used across different mobile formats.
- Greater mobility, including page loading speed.
- Visual Content-
Many of the examples we looked at earlier used visual content like the illustrations above to grab the attention of your target audience and soothe the fear of having to process a ton of text on your own. Illustrations, screenshots, and custom photos are great ways to spice up your mobile content marketing, not your stock photography.
- Maintaining Consistency-
There isn’t any recognizable emblem voice without consistency. You need to enhance what you’re announcing on one cellular advertising and marketing channel together along with your moves on another.
The Google Workspace instance from in advance suggests how consistency may be enforced throughout content material advertising and marketing channels, through regular colorings and imagery, linking, and writing style. For marketers, consistency is particularly essential on social media, because of a big variety of structures and the chance of cellular customers being attracted with content material from the identical emblem throughout a couple of them.
- Keep tracking your performance-
Google Search Console, Google Analytics, Adobe Marketing Cloud, Moz, Constant Contact – are only a few of the several cell content material advertising and marketing gear you could use to display your development and fine-music your cell content material advertising and marketing method accordingly.
In a global wherein the telephone is the primary tool for maximum people, cell content material advertising and marketing is a must, and it can pay to do it correctly. We wish this manual has been helpful, and make sure to test out our archive for extra guidance and tips!
