Leveraging intent marketing to better understand your audience is quickly becoming the future of B2B marketing.
One of the major obstacles to using intent data is that it is difficult to determine its true meaning. Intent data provides a deeper understanding of the buyer’s path and how customers make purchasing decisions.
Reaching the right audience at the right time on their journey far surpasses display and banner ads, email, and direct mail, which rely solely on demographics. Hence, intent marketing is the cornerstone of the sales and strategy that drives B2B success.
Thus, let’s look, in detail, at some of the important benefits of Intent Marketing:
- Improves Content Relevancy-
With so much content available online for selection, Internet users have become less tolerant of unnecessary, outdated, or inaccurate information. So, with the rise of intent data, you can combine the customer’s demographic data with the destination, with the findings that you have gained to inform every aspect of your content strategy, including theme, buyer personas, copper rice cards, content form and keywords.
Information collected via intent data can be understood which users create in the customer’s trip. With the help of these findings to make their content strategy, they mean that they alleviate potential concerns and pain points and can lead the prospects for sales.
- Organic Visibility-
Collecting and analysing intent data allows you to segment keywords according to your intention and use them to shape your SEO strategy, increasing your organic rankings soon. One example of what this might look like is incorporating certain product benefits into your page metadata and titles, as you know it’s a key element your audience wants to know more about.
- Landing Page Conversions-
Understanding your customer’s intent when they land on a page on your site means you can tailor some pages to their needs and lead them to the next stage of buying your product.
For example, if it turns out that customers hit a particular page during the research phase of the customer journey – when their intention is to better understand a product or service – filling the page with useful information will lead to conversions much better than calls for an action like ‘buy now’; will be better placed on the landing pages that users click when they’re ready to purchase.
B2B purchases often have several decision-makers with different needs and intentions. With the help of intent marketing, you can help to understand the different wishes of any decision-making and ensure that you deliver the right content at the right time and press users for sales.
Understand the behaviour of potential customer and customer behaviour and triggers of the customer so you can achieve you at the right time with the right content. With this knowledge, you can concentrate a specific profile that is in the ‘ready-to-buy purchase from the customer’s trip and the likelihood of a purchase decision enormously surged.
The intention is not only data the key to better answers and solutions than their competitors, but also uses the marketing of marketing budgets, both lead to more conversions and ultimately more income.