Why do you need Intend Marketing in your B2B sector?

Do you want to generate quality leads?

Obviously, which marketer doesn’t want to generate quality leads

Do you waste your time on inappropriate leads?

If yes, then you need to pay attention here!

Are you sharing your ads, emails, and all the marketing strategies at the wrong place? To the wrong audience?

The answer and solution to all your questions are Intend Marketing.

Well, technology is on greater heights. It is much better and effective than ever before.

A very common question is,

What is intend marketing?

 In very short and simpler words,intend marketing is a way by which you can reach the correct audience at the correct time with the correct content, eventually raising your sales.

Nowadays, people are either working hard or playing lazy! So, somehow no one has the time to look up at the unwanted emails. Unwanted emails and ads will end up getting ignored!

To reach the correct audience is truly important.

Intend marketing simply let you know about the audience which is willing to purchase and shows interest.

This will also make some tasks easier for you like decision making and dealing more effectively.

For better comprehension, let us throw light upon an example:-

Assume that anyone is searching about AI, on another website, through intend marketing, your ad will pop up. And if it attracts the visitor, it will definitely switch on to your website.

So the basic working of intend marketing is being cleared.

In marketing, you generate two types of data systematically:-

1. External data
2. Internal data

Intend marketing is based on external data.

It is proven that people like to rely more on external websites.

Intent data will show you what the audience is looking for.

• It doesn’t let you touch most of the personal data of your audience but will show you their search topics.
• Now, this is a next-level advantage for your sales team and marketers. As they can use it to generate more quality leads. According to the search topics followed by the audience, you can show ads and email them about your service or product.

From where do you get this data?

There are certain companies that do this task a bit simpler and easier for marketers. Collecting the data of the content by a person is being collected by these companies.

Some of this data is-

• Website visits
• Topics
• Time consumed by the user
• More related topics are being searched again, etc.

Now, obviously, you don’t have time to follow several pieces of data that are being entered.

Luckily, these companies do it for you. They detect these activities and make that data valuable for you.

How does it decrease your marketing costs and make a profit?

Now many of you might think that intend marketing is more costly than the traditional way of marketing. And yes, that’s true also!

~Then how is it more reasonable?

It generates more quality leads, by which you don’t need to generate extra leads for profit.

For instance: – suppose, through the traditional way of marketing you are investing 200k and getting 1000 leads. These leads include extra leads too and fewer investors too. Moving on to intend marketing method, suppose you are investing 200k and getting 1000 leads. But here, all the leads are quality leads and making the same or more profit than traditional ones.

Programmatic advertising under Intend marketing

Programmatic advertising is a progressive way of marketing. By this program, you will show vigorous ads depending on the visitor’s interest. This means, according to the topic, reading content and the number of contents being read of the same topic. Then your ad will be displayed to the visitor.

It is completely automated.

Wind-up

This is how Intend Marketing eases your work and is a great method to run your business smoothly.