Lead generation is a marketing process in which a business entity ignites the interest of potential buyers in their products or services. In other words, lead generation can be designated as first leg of a company’s sales pipeline. Moreover, it is a life blood of every firm and company as they require constant flow of great leads to stay ahead in the race.
There are a lot of companies offering lead generation services but all are not same. Some focus only on one or two aspects, whilst others bundle a huge range of lead generation services together. For instance, Coleda not only generates great leads (there is a difference between a lead and a great lead) for you but actually sets-up your sales teams appointment with warm prospects.
Lead Generation Process
This starts with structuring a solid lead generation process to capture the interest of
prospects and create a faster route to sales by nurturing them.
Email marketing is one of the most widely used strategy in B2B marketing that can help your business in grabbing qualified prospects.
Appointment generation happens to involve all the steps of a sales funnel, from prospecting, to reach-out, to qualifying and finally setting a date and time where the prospect is genuinely curious
Demand generation is an ideal methodology for an organization looking for an engagement with their prospects which is not based on one-time returns.