Tomi.ai, a machine learning (ML)-based predictive analytics platform for marketers, today announced that it has joined the Google for Startups cloud program. Tomi.ai empowers businesses to improve privacy-conscious customer acquisition online with powerful predictive behavioural analytics.
Konstantin Bayandin, Founder and CEO of Tomi.ai (left), and Dmitry Popov, Co-Founder and Head of Growth (right)
Konstantin Bayandin, Founder and CEO of Tomi.ai (left), and Dmitry Popov, Co-Founder and Head of Growth (right)
Tomi.ai provides scalable, affordable and optimized digital marketing solutions powered by ML for companies with long sales and lead-to-revenue cycles. The company calculates predicted conversions in Google Cloud, and Tomi.ai’s participation in the Google for Startups Cloud program provides access to dedicated Google startup experts as well as personal guidance and support from Google Cloud engineers.
“Google Cloud services are a key element of our cloud infrastructure, and it is important that our team understands how to make the most of them,” said Konstantin Bayandin, Founder and CEO of Tomi.ai. “As a member of the Google for Startups cloud program, we receive support from Google to help us create elegant solutions to our customers’ most complex problems. Additionally, identifying the most efficient ways to run computations through Google Cloud helps us deliver faster results and add value for our customers.”
The digital marketing industry is moving away from the third-party cookies that historically have facilitated targeting in digital advertising to improve consumer privacy. Instead, Tomi.ai’s innovative predictive targeting technology relies on first-party behavioural data, a privacy-conscious solution that requires faster and more powerful computing capabilities. Google Cloud provides the support Tomi.ai needs to deliver B2B marketing solutions based on precise targeting.
“We’ve only been in the program for a few days and are already seeing far-reaching results for our customers,” said Bayandin. “For example, we escalated a difficult technical issue to the Google engineering team and immediately found a solution. Working with the experts at Google Cloud strengthens our team’s expertise and sets us apart in a highly competitive martech industry. ”
