A white paper is an authoritative report on a subject that highlights a problem and positions your business as a specialist to solve the problem.
At the end of a white paper, your reader must feel completely informed of the subject by hand. Ideally, your white paper will contain individual and unique information and will be packaged for data to save your perspective.
- Why Whitepaper?
If you plan to create a white paper, you need a good reason to do it. No reason and plan to create one, you will spend weeks of research, create it and publish it and will not see any results or return on investment. But there is still some time and a place for white whites in B2B marketing. If you sell a technical or facial solution, you will find long decision-making cycles for your prospects. If this is the case, a whitepaper is an excellent feature to help their decision-making process, and they should help accelerate their sales cycle.
- Benefits:
- Authority Building-
Research says that 73% of B2B buyers say they want brand content that helps them look for new business ideas. There is an excellent opportunity for you to be the potential contributor to what customers need. Creating an authority white paper will lead new prospects on your sales funnel and position your brand as an authority over a subject. When building authority with prospects, you will make an excellent case for your solution to be good for them.
- Effective Lead Generation-
You can host a whitepaper behind call-to-action so that readers can access it easily; you can also have a landing page only for it. You can also promote your whitepaper by asking for the contact details of your potential customers, in exchange for a whitepaper. This way, you can engage & interact with them. Also, you can generate leads by sending whitepapers through cold emails.
- Highly Shareable Content-
White papers are high-definitive assets. Shorter blog contributions are less likely to divide between a team of decision-makers as white papers are materials which are most likely to get shared with colleagues, which means that they are a great way to create buy-in, especially if you already focus on account-based marketing campaigns. If you can position your brand as authority, you can create buy-in from several decision-makers within an organization.
- Some famous tools for whitepaper:
- Microsoft Word/Google Docs-
Since your whitepaper hits at least 2500 words at some point, you need a good word processor. So, Microsoft Word/Google Docs are ideal because your team can write the content, cottage and view to get to your last document. You do not want to write to your design tools that are made for long writing sessions. Word processors like these help you to write your team without problems.
- Adobe InDesign-
When it comes to bringing together your white paper, you must have a design tool. Since your whitepaper is shared with people in the organization of your target accounts, you must offer a great impression. Adobe InDesign is one of the most popular design tools that are there. It’s worth working with a dedicated designer if you want your whitepaper looks as good as possible.
Whitepapers are an incredible asset for B2B marketing professionals. A high-quality white paper will help you create a trademark authority, help buyers make decisions and increase the number of prospects in your pipeline.
You will have to spend time and energy in creating a white paper because they are not small talents but can pay long-term dividends.
