Ada, the leading provider of customer-centric conversational AI, announced today that it has partnered with Playtech, the global leader in gaming technology, as the exclusive SaaS partner for chat automation solutions. This partnership will deliver an enhanced and highly personalized AI-powered gaming experience, including integration with Playtech’s proactive monitoring tools and check-ins designed to encourage responsible gaming.
Ada’s powerful, lightweight conversational AI platform will leverage data from Playtech’s Information Management System (IMS), BetBuddy and CX platforms such as Zendesk and Salesforce to deliver a highly personalized, contextual experience throughout the lifecycle of the player journey.
As gaming operators around the world enter new markets and expand existing ones, Ada’s solution will give Playtech customers the ability to deliver a VIP experience to every player while reducing the number of agents required to support their players.
“We are excited to launch this partnership with Playtech,” said Mike Murchison, Chief Executive Officer at Ada. “By integrating Ada’s industry-leading conversational AI and Playtech’s award-winning IMS, Playtech operators can deliver the VIP customer experiences players expect, resulting in higher containment rates, increased betting odds and better monitoring of player safety.”
Together with Playtech, Ada will enable Playtech operators to increase operational efficiencies through automation, from seamless onboarding to scaling proactive support, and by promoting responsible gaming through the integration of proactive monitoring tools and check-ins, the entire customer Journey improved.
“Playtech is committed to providing the tools and technology operators need to provide their players with the ultimate gaming experience, and our partnership with Ada ensures a premium player experience from initial account setup through inquiries,” said Mark Jones, SaaS Commercial Partnerships at Playtech. “Providing a VIP experience for all customers is becoming increasingly important and allows our players to have the very best personalization technology at their fingertips at all times.”