Animeta, the recently founded technology company for developers, has released details of its innovative AI-powered platform, the first one-stop shop for developers and brands worldwide. By leveraging custom AI programming, Animeta aims to solve the pervasive burnout problem that afflicts nearly 80 percent of developers while helping them monetize their work. The Singapore-based company is the premier platform serving both content creators and marketers and is poised to unleash the energy and creativity of the global creator community with its Creator Tech product, which includes three modules – STARDISCOVERY, STARMAKER, and BRANDSTAR.
With a combined industry size of over $100 billion, the creator economy is shaping the future of the global content business. While increased consumption of their content is every creator’s dream, with it comes to the pressure to create more and more engaging content. The overall management of this daily goal can be quite daunting for the creator, making burnout a common problem. Animeta strives to make growth more sustainable by supporting creator partners with tailored content and branding strategies.
“Animeta’s creator tech product aims to nip the core issue of creator burnout in the bud through our content strategy engine, where a creator gets content creation strategies at the touch of a button,” said Devdatta Potnis, CEO of Animeta. “This will increase their production and efficiency, address their core concerns and ensure they focus their energies only on content creation.”
STARDISCOVERY uses licensed access to granular creator data to identify and onboard emerging creators. STARMAKER, the heart of Animeta’s suite of services, is a unique content strategy engine that identifies the creative parameters of successful social videos and recommends culturally relevant strategies to help creators stay ahead of the curve and increase their creative productivity. These deep, AI-powered audience insights maximize creators’ organic reach, leveraging what works and identifying what doesn’t, saving creators valuable time and energy. STARMAKER also offers AI-powered content transformation tools for editing, packaging, and cross-platform publishing, helping to scale a creator’s reach and reach new audience markets.
Unlike other creator tech products on the market, Animeta serves both creators and the brands that want to collaborate with them, breaking down the barriers between the two by integrating content and influencer marketing. Animeta’s BRANDSTAR feature uses an AI-powered search engine to help brands find on-brand influencers for their campaigns and recommends creators that fit their mission, industry, audience, campaign goals, budget, and schedule. BRANDSTAR will also allow creators to collaborate with third-party brands or even launch their own brands and engage in social commerce.
“Animeta’s tech product integrates the content and brand strategies in a unified way for its creator partners, rather than the silo-driven manner in which they are currently progressing,” said Chief Product Officer and Data Scientist Krishna Desai. “It’s a single target window for all creator needs, from branded campaigns to multi-platform publishing. trading activities.”