BENlabs, the leading entertainment AI company for brands and developers to drive growth and engagement across social media, streaming, TV, music, and film content, today announced TubeBuddy’s proposed short film and vertical video tool, a new AI-driven one Featured in its TubeBuddy SaaS platform that helps over 13 million creators and brands increase audience engagement and sales through short videos.
With the recent announcement that YouTube is now monetizing short-form videos, the BENlabs team launched this product to continue their mission of empowering creators and brands to intelligently drive audience and revenue growth. TubeBuddy’s proposed short film and vertical video product provides intelligent recommendations and tools to convert high-engagement long-form video moments into short-form video content. Developers and brands alike can leverage BENlabs’ AI-driven recommendations combined with an easy-to-use interface to drive traffic and revenue to their channels across all short-form video platforms.
Of the creators who used the new tool in beta testing, 72% said they would be disappointed if this feature wasn’t made available to them permanently. Additionally, many beta users found the audience pattern insights useful and found that the insights gave them an improved ability to create successful short films and met a need for tools that can intelligently help them create short-form and vertical videos create social platforms.
“TubeBuddy continues to be a paradigm-shifting tool for creators and brands alike, and this new AI-driven short-form video solution continues to build on that momentum,” said Ricky Ray Butler, CEO of BENlabs. “Short-form and vertical video have emerged as the preferred format for finding new audiences, and those creators who don’t publish clips from their long-form content will be left behind. This is just the tip of the iceberg. Soon, this tool will also predict clickthrough and retention of these videos – the power of AI and unstructured data is unlimited and we look forward to continuing to release intelligent tools for our community and the creator economy at large.”
Short-form videos are driving more traffic and views than ever before, fueled by platforms like YouTube, TikTok, and Instagram. In its most recent earnings call, Google said YouTube Shorts had more than 50 billion daily views, up from 30 billion in the same quarter of 2022.
“The TubeBuddy Suggested Shorts Tool shows you exactly when to turn a video into a short film based on how long those people watch the video,” said Austin Armstrong, creator of the Socialty Pro YouTube channel with over 570,000 subscribers. “This tool is the best opportunity you’ve ever had on YouTube to grow your channel.”
Since most creators post regularly on all major social networks, TubeBuddy’s new feature also helps identify video clips that attract audiences on other short video platforms such as TikTok, Snap, or Instagram Reels for any creator looking to create vertical videos.
“AI can regularly find opportunities that human observers would miss, and we want to put that power in the hands of our creators and brands,” said Tyler Folkman, chief technology and AI officer, BENlabs. “Short films are an opportunity at the top of the funnel, so it’s an opportunity to engage even more viewers with content that you’ve already created.”