Infor®, the industry cloud company, today announced that Camatic Seating – a leading provider and manufacturer of ergonomic seating solutions for stadiums, arenas, cinemas, theaters, educational institutions, and transit areas around the world – integrated artificial intelligence (AI) uses Infor’s ) solution to improve customer satisfaction, increase sales, and streamline the supplier selection process.
Based in Melbourne, Australia, Camatic Seating has developed innovative seating solutions for some of the world’s most iconic venues – including Wimbledon, the refurbishment of the Sydney Opera House, the Melbourne Cricket Ground, and the high-tech Mercedes-Benz Stadium that hosted it in Atlanta the Superbowl 2019. Camatic Seating is also a seat provider for National Football League (NFL), National Basketball Association (NBA), and Major League Soccer (MLS) stadiums.
As Camatic Seating grows and enters new markets, its goal is to continue to deliver seating solutions without delays, so customers can complete their construction projects as planned.
With Infor Coleman® AI, Camatic Seating expects to increase its sales success rates by 5%, which would result in $10-15 million in new revenue. The company also expects that Infor Coleman AI will help speed its vendor selection process by 93% and reduce the time it takes to retrieve vendor data from 30 minutes to two minutes.
“With artificial intelligence applied to key business processes, we can now confidently tell our customers that we can deliver timely seats, which is critical for them to complete projects at their ends – such as building seating for a new stadium, movie theater, or any construction under time pressure,” said Jamarl Scase, planning and production control manager at Camatic Seating.
Improving sales forecasts and customer satisfaction
Camatic Seating took advantage of the modern Infor OS technology platform underpinning Camatic Seating’s ERP (Enterprise Resource Planning) system – Infor CloudSuite™ Industrial Enterprise – and applied Infor Coleman AI to five years of disparate CRM (Customer Relationship Management) data) to generate more accurate data forecasts and earnings projections. Implemented in less than 30 days, the AI-driven insights are delivered through Infor Birst® analytics dashboards and these insights are accessible on demand.
Before using Infor OS to better leverage data to generate insights, creating monthly sales forecasts was a manual process. Capacity planning based on these forecasts was vulnerable to risk and unforeseen costs such as missing supplies and outsourcing work to subcontractors.
Now the entire company uses the same real-time information to deliver seating solutions to customers on time. Management and sales teams are more effective in making strategic decisions; Operations are better equipped for capacity planning and procurement and can procure the right number of raw materials at the right time.