data.ai (formerly App Annie), the leader in mobile data analytics, today announced its Intelligence Platform is available to mutual customers through Snowflake Marketplace, enabling customers to track mobile market trends and optimize their growth strategy with proprietary data and best-in-class market estimates.
Powered by Snowflake’s breakthrough cross-cloud technology, Snowgrid, Snowflake Marketplace enables businesses to gain direct access to raw data products and consume data quickly, securely, and affordably. Snowflake Marketplace simplifies the discovery, access, and monetization of data, data services, and applications, enabling organizations to unlock entirely new revenue streams and advanced insights across the data cloud.
As the mobile app market continues to be saturated and competition grows, the focus on consumers is becoming increasingly opaque. This, coupled with increasing regulatory and compliance constraints, is making it difficult for players in the industry to grow. Having the right tools and the ability to bring together data points from different sources is becoming more important than ever to keep growing while managing rising costs.
data.ai empowers market leaders, brands, and aspiring app developers alike to make critical decisions and make rapid adjustments to rapid market changes. This partnership with Snowflake, the data cloud company, will bring data.ai’s robust digital and mobile data offerings to mutual customers via the Snowflake Marketplace in a smooth and scalable manner, opening up new opportunities.
Customers can now aggregate and create custom insights using their own datasets. This includes financial data, advertising campaign metrics, first-party mobile performance data, and transaction earnings. In addition, they can programmatically and quickly export estimates to their own data warehouses, use them in their custom models and machine learning products, while benefiting from state-of-the-art data governance tools.
“With this partnership, data.ai customers can access our comprehensive and sophisticated data.ai Intelligence market data, backed by the speed and flexibility of Snowflake. Customers who have tested this offering in the beta testing phase report that they no longer have to manually download data or maintain expensive API integrations. With this state-of-the-art way to access our data through Snowflake Marketplace, customers can run queries directly on the most up-to-date data from data.ai,” said Ketaki Rao, Chief Product Officer, data.ai. “These time and resource savings enable our customers to focus even more on higher-value initiatives that are critical to the success of their business.”
“Adding data.ai app market data to Snowflake Marketplace will enable mutual customers to make faster, more informed decisions,” said Kieran Kennedy, head of Snowflake Marketplace. “Snowflake’s data cloud provides easy access to data.ai’s intelligence data, allowing customers to quickly and easily build brand new capabilities.”