Infosys serves up purpose-driven digital innovations at the Australian Open 2023

Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, is merging technology and purpose with powerful technology for fans and players at the Australian Open (AO) 2023, Trainers, media and the surrounding ecosystem.

Now in its fifth year of partnership with Tennis Australia (TA), Infosys is leveraging its bespoke “Tennis Platform” to develop experiences for the 2023 tournament while shaping AO’s vision for the future. New experiences in 2023 include:

Engage: A digital carbon management platform

Infosys worked with TA to define, design, and develop Engage, a prototype digital platform that will support TA in its pursuit of a 50% reduction in carbon emissions by 2030 and net-zero emissions by 2040, in line with the UN Sports for Climate Action Framework. The platform will allow TA to track and visualize its emissions reduction performance and will facilitate the integration of vendor and supplier emissions data. The platform will enable better transparency for each AO event across scope 1, 2, and 3 emissions from 2023 onwards.

Infosys is also driving sustained changes in its presence at the tournament. The Infosys Fan Zone at Melbourne Park is certified as climate active as its entire carbon footprint has been offset and the structure recycled.

AI Video Insights: Pitch strategy support and media coverage

An improved player portal with new AI-generated videos gives players and coaches insights into the game and competitors for post-game review and pre-game analysis. Other features added for AO 2023 include Get into the Zone, which will play video montages of the player’s previous exceptional performances to put them in a winning mentality ahead of the game. An Opponent Tendency feature also allows players to view and analyze their opponents’ statistical play tendencies.

In addition to players and coaches, AI Shot of the Day has been enhanced to allow the Tennis Australia media team to quickly analyze and share social media clips of each day’s best shots.

Match Center 2.0: Enable predictive insights to increase fan engagement

An updated Match Center 2.0 will be live on the AO website and mobile app for all matches throughout the tournament, providing fans with immersive insights such as Matchbeats, Stroke Summary, Rally Analysis, Courtvision and AI Commentary. A new win prediction makes every game more exciting with real-time prediction as the game progresses. To improve accessibility and appeal to a larger fan base, Infosys MatchBeats has been enhanced to present simplified match data and visualizations with contrasting color combinations that comply with Web Content Accessibility Guidelines 2.1 AA.

Infosys Springboard: Empowering Future Leaders

Infosys and TA are also working together to nurture future leaders in the region, with Year 10 and 11 students from Greater Melbourne and Regional Victoria gaining access to digital learning powered by Infosys Springboard. Through a customized version of the platform, program beneficiaries have the opportunity to learn transferable skills in areas such as inclusion, leadership, technology and design thinking.

Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director, said: “Working with Infosys over the past five years has enabled us to set new standards in fan engagement using digital technologies. This partnership has enabled us to deliver new innovative digital experiences year after year for everyone connected to the tournament. This year we are also going deeper and further in our journey with the truly meaningful use of technology for climate protection. We remain committed to making the Australian Open a global standard for a digitally-enabled sport that is inspiring, engaging, inclusive, and sustainable.”