Salesforce [NYSE: CRM], the world’s leading CRM provider, today announced a suite of new innovations designed to help retailers increase and optimize advertising sales, gain a unified view of transactions across digital and physical stores, and… unlock the value of their customer data.
New Salesforce data* shows that a disconnected experience is the biggest frustration customers have with retailers. Additionally, 79% of consumers surveyed plan to reassess their retail spending over the next 12 months. However, 65% will remain loyal to companies that offer a more personal experience.
Today’s consumers expect every moment to be connected, personalized, and seamless, and to thrive now, retailers must deliver on those expectations.
JUJHAR SINGH, EVP AND GM OF SALESFORCE INDUSTRIES
“Salesforce for Retail brings together the power and flexibility of the Salesforce platform with a rich ecosystem so retailers can use real-time data to attract new customers, deliver personalized experiences, generate advertising revenue, increase margins, and improve efficiencies,” continued Singh away.