Connatix, the leading video technology company for publishers and advertisers today officially introduces a first-of-its-kind contextual offering named Deep Contextual.
Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing, and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting. Connatix has continued to test its contextual targeting offerings with a select group of advertisers since 2020, and today announced that Deep Contextual is officially available to all advertising partners.
“Deep Contextual is not just a cookieless solution or something that will replace behavioral targeting,” said David Kashak, CEO and co-founder of Connatix. “We believe that the future will be contextual and behavioral targeting working together for maximum impact. Deep Contextual will provide deeper insights about video and page content to give advertisers the tools they need to make smarter decisions about what is suitable for individual brand and campaign goals. We aren’t marketing this as a brand safety solution, but rather a tech-driven tool in the brand suitability decision-making process.”
