For six years, the acquired data-specialist consulting company assisted customers inside the Snowplow ecosystem by assisting businesses in gaining a competitive edge through the use of advanced data-led strategies.
“By working with Snowplow’s behavioral data platform, Poplin Data has expanded our vision of what data creation can be,” said Alex Dean, CEO and co-founder of Snowplow. “They are a fantastic team of technologists who continue to push the boundaries of what is possible with our platforms. Bringing them into the Snowplow team expands our research and development efforts and helps us be closer to our global customer base. I am delighted to welcome everyone from Poplin Data to our team and officially launch the Snowplow APAC Operating Hub.”
Poplin Data was the first international partner of Snowplow and has been the main outside developer of the ecosystem’s technologies. Since its founding in 2016, the company has specialized in carrying out data transformation projects and providing business and SMB clients with cutting-edge data infrastructure platforms.
“As one of Snowplow’s early adopters, the Poplin Data team and I look forward to working with Snowplow to continue its mission of providing customers with high-quality behavioral data ready for personalization and machine learning,” said Mike Robins, CTO and co-founder of Poplin Data. Poplin Data, a company with a global clientele, has established itself as a leader in the APAC market by assisting data teams in achieving data maturity in key areas such as first-party data collection, privacy and compliance-first data collection, real-time data collection, identity merging, and data completeness.
Poplin Data brings to Snowplow’s data-modeling skills their vast expertise in the Snowplow sector and a focus on media and retail marketing solutions, including algorithmic attribution, a cutting-edge method for marketing attribution.
“Acquiring Poplin Data will enable an accelerated delivery of Snowplow Data Product Accelerators (DPAs), enabling our customers and open source users to build and deploy behavioral data-powered products and applications faster,” added Nick King, Snowplow President, Chief Product and Marketing Officer.
Following the establishment of its HQ2 in Boston, Massachusetts, and the addition of a team in Berlin, Germany, to support its expanding client base in the DACH area, Snowplow’s worldwide development continues with the inauguration of its Sydney branch. “With a number of local partnerships and key clients, including the Australian Broadcasting Corporation (ABC), Finder and Wesfarmers Group, we look forward to bringing our world-class engineering and consulting capabilities to support Snowplow’s rapid global growth,” Robins added. Though the acquisition terms were not disclosed.
