Perion Network Ltd., a multinational provider of advertising technology, today announced the start of a six-month CEO transition period. Perion Network Ltd.’s synergistic solutions are delivered across the three main digital advertising channels search, social media, and display/video/CTV advertising. On August 1, 2023, Tal Jacobson—currently General Manager of CodeFuel, Perion’s search advertising company—will be elevated to CEO of Perion. To maintain business continuity and a seamless transfer after Jacobson’s elevation, Gerstel will leave the executive team and stay on the Board of Directors.
The moment is appropriate for me to hand the firm over to the next generation of leadership since Perion is poised for long-term, profitable development, said Gerstel. “Since 1999, I have served as the CEO of five different businesses. I feel the need to recharge by taking a break. Tal is the right candidate to take Perion forward, and I invited him to join Perion more than four years ago. Tal has produced outstanding work for CodeFuel. In addition to considerably modernizing and improving our search advertising infrastructure, he also built a solid and cooperative partnership with Microsoft Advertising, which has helped us generate more income and cash. Under Tal’s innovative leadership, Perion will continue to beat the market with cutting-edge technology, earning the respect of the whole company and the Board.
After more than four years under Doron’s great leadership, Perion’s incoming CEO Tal Jacobson said, “I am pleased to be picked as Perion’s next CEO. In my opinion, Perion is well on its way to expanding its business and expanding the value it brings to its shareholders. We have many possibilities ahead, and I look forward to working with Doron, the Board, and the amazing people at Perion to seize them and strengthen Perion’s position as a market leader and technology innovation in the ad tech space.
Chairman of Perion Eyal Kaplan said, “Over the previous six years, the Board backed Doron as he achieved a fantastic operational, financial, and strategic turnaround of the firm. Perion is now in a fantastic position to go even further and establish itself as an industry leader. Doron’s direction has been invaluable to Perion and its workers, shareholders, and consumers. As a member of Perion’s Board, he will continue to provide us with valuable strategic insight. The Board has also seen Tal over the last four years as he has collaborated closely with Doron to develop the present status of the company’s search advertising activity. In addition to his work with Perion’s other departments, he participated in all major strategic conversations and actions as a member of the executive team. Tal has been an integral component of Perion’s executive team for the last four years, managing some of the company’s most vital partnerships and contributing to the development of a technologically advanced platform that has consistently outperformed the competition. Have no fear, Perion; you’re in capable hands.
