The influence of insights on company performance will change thanks to the world’s first AI that has been trained to respond to inquiries regarding market research and intelligence.
The world’s first AI Assistant specifically trained to respond to business inquiries regarding market research and intelligence, DeepSightsTM, is now generally available, according to Market Logic Software, the industry leader in insights management solutions. The solution is made with the intention of giving decision-makers within the company access to reliable corporate market information whenever and wherever they are required.
The ground-breaking capabilities of DeepSights remove the obstacles that frequently prevent businesses from acting swiftly and widely on the extremely valuable knowledge they possess. DeepSights provides organisations with 24/7 access to interactive, insights-powered decision-making by leveraging GPT, the OpenAI Large Language Model (LLM).
DeepSights provides business customers with comprehensive, natural language responses to their market and consumer intelligence queries rather than producing search results in a list based on keywords. The AI assistant has been trained particularly to comprehend the context of queries examining market research findings and offers complete responses with references to references from credible sources.
DeepSights can be integrated into common programmes like Microsoft Teams, giving company leaders access to reliable insights while they go through their daily tasks. This encourages improved decision-making as a habit and results in wiser choices. The main business users that will have access to DeepSights are those in the marketing, product management, and innovation departments.
By utilising DeepSights, insights and intelligence experts will also be able to boost their own productivity. By drastically cutting down on the time spent manually responding to internal information requests, they will be able to significantly increase the amount of time spent developing insights. They will also be able to analyse source materials more quickly and spot gaps in corporate knowledge more quickly.
DeepSights is now generally accessible to all customers using Market Logic’s award-winning insights management platform as well as companies that want to add DeepSights to their current knowledge management and intelligence tool set. This is the result of co-development and beta testing with several Fortune 500 companies. A unique starter bundle from Market Logic will be offered as a quarterly subscription starting at €1,000 per month. You can find all price information here.
Olaf Lenzmann, Chief Innovation & Product Officer at Market Logic Software, commented:
“Business leaders are recognising that their organisations could perform very differently if their people had access to trusted and relevant insights in the moment. For example, marketers planning campaigns will be able get answers in seconds about customers trends and preferences that help them pinpoint winning themes quickly. Accessing these insights will simply involve asking DeepSights a question in the same way as they would speak with a colleague on an MS Teams chat. Suddenly, you have people making smarter decisions at scale, and having the confidence to move faster.”
Commenting on the change this technology will bring in industry analyst, Mike Stevens, founder of Insight Platforms says, “Generative AI solutions like DeepSights will transform how organisations gather, manage and action customer insights. Already, Large Language Models are helping people design questionnaires, summarize interviews and create draft reports. Conversational knowledge search will be another important step in widening access to research.”
For some of the top consumer brands in the world, such as Dyson, Unilever, Vodafone, Philips, Visa, and Astra Zeneca, Market Logic is already releasing the power of reliable information. Our platform enables businesses to undertake fresh research, communicate with key business players, and centralise all internal and external information assets.