Mindshare, the media services company that is part of WPP, has been appointed by iconic British paint and wallpaper brand Farrow & Ball.
Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics, attribution; performance planning, and activation across all media channels.
The appointment follows the acquisition of Farrow & Ball by the Danish-based global coatings company Hempel last year, as part of Hempel’s journey to double revenue by 2025 and strengthen leadership in key segments and geographies.
Mary Rochester Gearing, Marketing and Communications Director, Farrow & Ball said “We are pleased to have appointed Mindshare to support the growth and acceleration of our media needs. The team’s demonstrated knowledge and experience are a great fit for our future plans, and we look forward to working together.
Rob Noss, the Partner, Mindshare Worldwide, said: “We are delighted to become a small part of the rich and ongoing Farrow & Ball story. The iconic nature of the brand paired with our consumer knowledge and capabilities across multiple countries is a perfect match and we are looking forward to bringing more consumers into the Farrow & Ball world of paints, wallpaper, and color consultancy. Farrow & Ball’s sustainability credentials also perfectly complement our own belief in Good Growth, and we are excited to start working together.”