Freshworks Inc. (NASDAQ: FRSH), a software company empowering the people who power business, today announced Willian Pimentel has joined the company as Senior Regional Director of Americas Channels and Alliances. He joins Freshworks from Citrix where he spent nearly 10 years leading the partner sales for Canada and Latin America.
In this newly-created role, he will be responsible for driving growth in the region by building, expanding, and enabling strategic opportunities with solution partners, including Value-Added Resellers (VARs); System Integrators (SIs), and Managed Service Providers (MSPs). With a promising outlook for the adoption of our customer and employee engagement solutions in the region, Willian will continue to expand as more companies in Canada and Latin America wake up to the powerfully simple software that Freshworks provides.
Pimentel said, “Freshworks creates software that empowers the people who power the business – the customer service agents who help customers, the IT team who keep technology running for everyone, and the marketers who ensure the outside world knows what’s on offer. My role is to make sure that nothing gets in the way of people providing optimal interaction with those they need to, and our Americas partner ecosystem is a huge part of enabling that.”
Willian brings with him more than 20 years of experience in the partner ecosystem having held several leadership positions over his career. Freshworks is pleased to be able to bolster the Partners and Alliances team in the Americas and to continue delivering on its commitment to be a strong strategic partner for small and medium-sized enterprises in the region.