Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced the opening of its Sports Reinvention Studio, which will apply cutting-edge, emerging technologies to create a fan experience for customers to create an unprecedented level of engagement and immersion.
“The sports and entertainment industry is undergoing an incredible revolution, and technology is a key enabler to enhance the experiences of fans, athletes, and organizations,” said Diego Tártara, Chief Technology Officer at Globant. “Sports organizations need to maximize their sponsorship value year after year while continuing to deliver a great fan experience. With this new studio offering, we aim to accelerate reinvention and digital transformation processes to improve the internal and external performance and efficiency of sports and entertainment organizations.”
This new studio will offer six different and unique services to meet the needs of each client:
Fantasy and Esports: Helps leagues turn viewers into participants using state-of-the-art participatory technology.
Fan Engagement: Leverages technology to generate new conversations between fans and organizations and maximize loyalty with new and existing fans by leveraging zero-party data to generate hyper-personal interactions.
Accelerating sponsorships: Using state-of-the-art digital tools, Globant enables its clients to maximize the return on investment of sponsorship deals and ensure repeat business.
Media/OTT: Empower content with AI and stream it to fans wherever they are.
Next-Gen Venues: Leverage augmented reality, interactive seating, sustainability, image recognition, edge computing, and more to ensure smart stadiums don’t just augment the physical experience of sport, they reinvent it.
Advanced Strategies: Uses the latest technologies to improve athlete training and performance.
“Technology is constantly changing the way we experience the sport. From enhanced instant replays to performance data tracking, it helps us see the game in a whole new way,” said Martín Nanni, VP of Technology – Sports Reinvention Studio at Globant. “As we continue to harness the power of technology, we have the opportunity to reinvent the way we experience and participate in sport, pushing the boundaries of what is possible and achieving new levels of excitement and engagement.”
Globant has two decades of experience helping companies reinvent themselves through technology, including games and entertainment. The company has worked with some of the biggest brands in the world such as EA Games and PIXELYNX and has a strong track record of creating innovative Phygital experiences.
In 2022, Globant announced a partnership with FIFA+, under which the company will work to enhance the user experience of FIFA’s groundbreaking digital platform and commit to multi-year sponsorship of FIFA’s main competitions. Globant also announced a partnership with the LA Clippers to help integrate the digital roadmap for its new Intuit Dome in 2024. Additionally, Globant joined La Liga to create a global technology company, La Liga Tech, which will lead the reinvention of sports and the entertainment industry. This new studio will leverage the strength of these recent partnerships in its goal of providing world-class sports-related services.
Sports Reinvention Studio joins Globant’s Industry Reinvention Studios portfolio, which leverages deep industry experience and expertise to revolutionize categories, reinvent businesses and deliver explosive growth across industries. Reinvention Studios’ portfolio includes games, healthcare and life sciences, retail, and media and entertainment, among others.
