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GSG Architecture Chooses Unanet CRM to Provide Greater Flexibility and Efficiency

by techsterhub bureau
February 9, 2023
Reading Time: 2 mins read
GSG Architecture Chooses Unanet CRM to Provide Greater Flexibility and Efficiency

Unanet, the leading provider of project-based ERP and CRM, just announced that GSG Architecture had chosen Unanet CRM to add to its current Unanet ERP AE solution and integrate all of its business operations, from new business proposals to invoicing.

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GSG’s quick expansion may be attributed to its success in the public sector, including its work in the healthcare, education, hospitality, and retail industries, as well as to its location in Casper, Wyoming, and its branch office in Greeley, Colorado. As GSG developed and changed over the years, the company’s leaders became more dissatisfied with the capabilities of the company’s aging ERP software. GSG’s decision-makers settled on Unanet ERP AE after considering several alternatives; this upgrade has allowed the company to adapt hundreds of business processes to its specific requirements and capture and derive useful insights from data in critical areas such as resource management and project planning.

The company realized it needed to be more effective at obtaining the business to carry out its expansion goal, so it implemented a cutting-edge enterprise resource planning (ERP) system. After conducting an in-depth analysis of the available choices, GSG settled on Unanet CRM because of its potential to help the company win the correct business more affordably via simplified, automated proposal-generation procedures and its ability to be easily integrated with Unanet ERP AE. Michael Hoffman, CFO of GSG Architecture, explains that “Unanet will help us streamline several of our business development procedures, including evaluations from various consultants,” which the company has struggled to carry out. The time and money saved by these process improvements are substantial, and in such a competitive market, they may decide whether or not we get a particular job.

According to Unanet’s 2022-2023 Inspire Report, a widely cited benchmarking report highlighting trends, best practices, and business challenges in the architecture, engineering, and construction industries, many AEC firms report that their project pipelines are full and new work is abundant. More than half (58%) of firms expect profits to exceed 20% in the next year. More than 40% of companies claim they don’t have the resources necessary for business development to effectively deliver insight and capture suitable new business. For companies like GSG, the most effective means of improving business development processes and fostering new work will be using a contemporary CRM application connected with ERP.

More than 1,850 AEC firms use Unanet ERP AE and Unanet CRM because they have the right mix of features, ease of use, and accessibility, as well as the scalability and growth that their businesses need.

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