Khoros, an award-winning leader in digital-first customer engagement software and services, announced that it has won the 2022 Digiday Technology Award for Best Social Analytics Platform. The awards recognize the technologies that modernize media and marketing and adapt to the changing demands of the digital media industry.
Digiday recognized Khoros’ social media management solution for its critical role in enabling global enterprise brands to create human connections with customers across multiple digital touchpoints on a unified platform. Randstad USA, a staffing services company, wanted to use TikTok to reach new audiences and better define its strategy. The platform allowed the company to view its TikTok campaign more holistically in the context of its overall social media presence. The new feature gave them access to more in-depth analytics, broken down by each of their videos over time, providing previously unknown key insights and context. After just a few months, Randstad grew its audience by over 30% and its views by over 17%. The company praised the Khoros platform’s ability to deliver fast, clear, and actionable insights that helped them target their content where it was needed to engage with key audiences.
“We are honored to be recognized by Digiday for Best Social Analytics Platform,” said Chris Tranquill, CEO of Khoros. “In an ever-evolving digital landscape, brands need the data and analytics to connect them with their customers. We pride ourselves on helping brands understand their customers’ needs and wants, resolve customer disputes quickly, and ultimately see an improvement in their ROI.”