OPTX, the award-winning casino intelligence platform, is pleased to announce its partnership with Southern California’s Viejas Casino & Resort.
Viejas Casino & Resort acquired OPTX Best in Class Slots, Slots AI, Slot Dispatch, Player Development, Player Development AI, and Connect solutions. This range of OPTX solutions is groundbreaking for the thriving estate of Viejas, which is always at the cutting edge of player experience.
Impressed by every aspect of the innovative OPTX solutions, Viejas General Manager Jim Wild stated, “OPTX and Viejas are the perfect partners. Our dedicated team is constantly looking for future-oriented products to increase our profitability, performance, and relationships with our guests. This partnership with OPTX will allow us to optimize our casino space with continuous recommendations for slot changes, player insights, and visualizations, resulting in increased revenue opportunities.”
The OPTX solutions implemented at Viejas will provide a clearly defined operational value within the property. Erich Hans, Chief Financial Officer of Viejas further emphasized: “OPTX will bring operational efficiencies and additional business agility through an intuitive, streamlined single system for multiple departments. The ability to replace multiple operating systems with one integrated platform is exactly what we needed to make the smart and fast decisions that the fast-paced gaming industry demands.”
Dennis Woods, Vice President of Slot Operations, joined Wild and Hans, stating, “OPTX Dispatch is the leading technology on the market, providing an integrated solution for real-time, automated dispatch of events across the web and mobile devices. It will transform the day-to-day operations of our entire slots team.”
The opportunity to partner with Viejas Casino & Resort is another step in OPTX’s mission to revolutionize the casino industry with unprecedented technology. Brooke Fiumara, OPTX Co-CEO, said: “Casino executives are looking for a single platform solution that not only presents data but provides operators with the functionality to use it. OPTX’s groundbreaking AI capabilities distill raw data into actionable insights and recommendations. We are excited for the Viejas team to experience the OPTX benefit!”
OPTX offers customers an award-winning product and addresses the unique challenges operators face with modern technology. The software offers an end-to-end solution focused on slots, marketing and campaigns, player development and artificial intelligence. The data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time, individualized insights to ensure no actionable player is overlooked, and empowers teams to spend less time compiling the data and more time executing Spend strategies that drive traffic, sales and profitability.
