To help organizations across different industries create more precise customer engagements, Oracle has added 15 baseline artificial intelligence (AI) models to Oracle Unity, a Customer Data Platform (CDP). Part of Oracle Fusion Cloud Customer Experience (CX), Oracle Unity blends built-in artificial intelligence with customizable industry-specific data models to deliver highly personalized industry-specific experiences. The latest AI models added to Oracle Unity support organizations in automotive, consumer packaged goods, communications, financial services, healthcare, high-tech, and utilities industries.
“Every industry has its own unique language and processes. To make sense of the various types of data and gain a true competitive advantage, customer data needs to be viewed through the appropriate industry lens,” said Rob Tarkoff, executive vice president and general manager, Oracle Customer Experience (CX). “Unity has always been more than a traditional CDP, and today we are making it even more powerful by enabling organizations to use the expertise Oracle has built from 40+ years of data modelling across the world’s largest industries.”