Rockwell Automation, Inc. (NYSE: ROK), the world’s largest industrial automation and digital transformation company, today announced that Robin Saitz has been promoted to vice president, global marketing and chief marketing officer. She reports to Scott Genereux, senior vice president and chief revenue officer.
In her new role, Saitz will have global responsibility for leading marketing across Rockwell’s portfolio. With a focus on driving demand and building the brand globally, she oversees industry strategy, marketing communications, analyst relations, demand generation and commercial marketing.
Saitz joined Rockwell as part of the company’s acquisition of Plex Systems, which closed in September 2021. Most recently, as Chief Marketing Officer of Plex & Fiix, Robin led the marketing for Software as a Service in Rockwell’s Software & Control business segment. Fiix was acquired by Rockwell in January 2021. The SaaS and Rockwell marketing teams will come together under Saitz’s leadership.
“Robin is an engineer-turned-marketer with extensive marketing experience across multiple industries,” said Genereux. “With her outside-in thinking and customer focus, she will build on the strong foundation we have to further enhance our go-to-market approach and make Rockwell the first choice for industrial automation and information solutions.”
“Rockwell is at the heart of so many important industry initiatives, including digital transformation, cybersecurity and sustainability. Our solutions are critical to driving successful business outcomes for our customers,” Saitz said. “As such, I am honoured and excited to lead marketing for such a respected company.”