Vonage, a global leader in cloud communications that helps businesses accelerate their digital transformation, has launched Proactive Connect, a powerful tool that enables businesses to tailor, large-scale, omnichannel campaigns and bulk messaging, including two-way interactions with their customers, can provide a single marketing and automation platform.
Vonage Proactive Connect provides a flexible and scalable way to initiate large-scale, external conversations over any channel via Vonage APIs – voice, SMS, and messaging, including MMS, WhatsApp, Viber, and Facebook Messenger. Available as an API and as a dashboard user interface, Proactive Connect enables companies across various industries such as retail, banking, and utilities to create these connections for mission-critical customer communications. Examples include service outage notifications and appointment notifications/confirmations to reduce customer inquiries and increase business growth by promoting new products and services.
Vonage Proactive Connect provides a flexible and scalable way to initiate rich conversations across any channel.
Proactive Connect also offers customers a faster way to get answers to urgent questions and receive live support by messaging directly with intelligent bots, sales reps, or support agents.
“With the ability to configure every aspect of a customer campaign, Vonage Proactive Connect is changing the way businesses engage with customers,” said Colin Brown, VP of Product, Vonage. “By providing the tools needed to personalize engagement at scale, Proactive Connect helps Vonage clients exceed their business outcomes by connecting with their own customers who resonate and build brand loyalty.”
Vonage Proactive Connect uses automated conversational workflows, including:
AI-enabled solutions: Easily manage bulk synchronous or asynchronous inbound and outbound interactions across multiple channels. Route incoming replies to an AI-enabled virtual assistant to automate conversations, or forward them to live contact center agents.
Omnichannel Campaigns: Send bulk messages across voice and messaging channels from one platform
Personalization: Customize messages, offers, and replies, or use dynamic fields to send personalized content across different channels, e.g
Two-way interactions: Enable two-way interactions with customers across multiple channels
Low-code dashboard: The low-code dashboard user interface empowers citizen developers and makes it easy for all developers to build faster
Rapid scaling: Easily scale personalized conversations and experiences with minimal effort
“Consumers are more connected than ever and have higher expectations for brands to make those connections more personal and immediate,” said Dave Michels, principal analyst at TalkingPointz. “Vonage Proactive Connect will enable organizations to meet this growing demand for meaningful connections with the simplicity of low-code design—even for large-scale campaigns—and the ability to infuse them with AI-powered interactions and two-way communication for the personal note. These are key differentiators for Vonage that will tick the critical boxes that today’s digitally confident consumer is looking for when making their branding choices.”
Online caregiver search and selection service, epiCura, uses technology to bridge the gap between home care for seniors and a vast network of caregivers. With a vision to revolutionize home care with a human touch and a digital approach, epiCura has partnered with Vonage to address the challenge of reaching large numbers of providers in an effective manner.
“By using Vonage’s Proactive Connect solution, epiCura was able to meet this challenge and improve our outreach efforts, enabling us to connect with more caregivers than ever before,” said Giuseppe Conte, Operations Manager of epiCura. “This ultimately helped epiCura fulfill our mission of providing high-quality at-home care to seniors, while also creating a more seamless and efficient user experience.”